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Here are innovation materials, links, and other resources that are free for use. Please retain Day One Innovation, LLC as the template creator where applicable.

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Public Presentation Recordings

Recorded Webinars/Podcasts


This lists the 35 top mechanisms that Amazon has used to build innovation into its DNA, and gives brief advice on how to use the same mechanism.

This comprehensive whitepaper outlines Working Backwards v2, including Jobs to be Done, and specific instructions and prompts for using ChatGPT/AI to increase speed and quality.

Use this as a template for your company's first Generative AI Use Policy. It outlines the key policy aspects to think about and educate employees on.

Use this template to help you document the main and sub-jobs for your customers. 

Use this template to write your Press Release and Frequently Asked Questions, following Amazon's "Working Backwards" process. 

This updated Working Backwards template includes improvements for the Jobs to be Done Canvas and Riskiest Assumption Testing.

This is a fictional example of a PR/FAQ document outlining the possible strategy behind the Amazon Purchase of the MGM catalogue. 

Use this spreadsheet to document your high-level business/product model, and identify the assumptions behind it. Then, identify how you will test the assumptions and track progress in doing so.

Reference diagram of the 8 elements of the Day One Innovation Management System

Recommended Products

LaunchDarkly is feature flag management product, which gives business, product, and innovation employees the ability to change code and features easily and quickly, to aid experiementation.

Wynter is a B2B message and value proposition testing platform, making it simple to get B2B feedback on concept ideas within 24 hours.

Reference Materials

Seminal book covering Innovation theory, from Clayton Christensen.

Dobson's research and playbook for how to identify new innovation opportunities.

Great book summarizing JtbD, with specific instructions on how to accomplish key tasks.

Easy to read and instructional ideas on how to follow Amazon's organizational best practices.

Business strategy book that became the foundation for Amazon's business approach.

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